HEALTH DEVOTEES
DEMOGRAPHIC PROFILE
TOP TRACKS
THEIR VALUES
PURCHASE HABITS
Tune into the music they currently have on repeat to get a sense of their daily soundtrack.
Take a look at what they prioritise in their life when asked
Have a scan of where they're spending and what they're buying.
PERSONALIZED SIGNALS
SNOOP THEIR SOCIALS
MEDIA PENETRATION
Take a look at their TikTok and Insta accounts to get a sense of their daily feeds.
DAILY SOCIAL MEDIA USAGE
DAILY OLV & VOD USAGE
CONSUMER JOURNEY
The Journey Map charts the customer journey from the perspective of a specific target group. What makes it truly unique is its in-depth exploration of each phase in the customer journey, delving into the mindset of the target audience at every step. We achieve this by blending various data points, including the subtle signals we capture about consumer behavior.
By integrating these insights with our media strategies, we ensure that our interventions are not just timely but also resonate deeply with the audience.
